The Power of Corporate Communication: Crafting the Voice and Image of Your Business

The Power of Corporate Communication Crafting the Voice and Image of Your Business Strategies for clear communication in today s muddled corporate environmentCorporate communication involves much than just motivating employees and dispensing good PR It represents a tool to be levera

  • Title: The Power of Corporate Communication: Crafting the Voice and Image of Your Business
  • Author: Paul M. Argenti
  • ISBN: 9780071379496
  • Page: 370
  • Format: Hardcover
  • Strategies for clear communication in today s muddled corporate environmentCorporate communication involves much than just motivating employees and dispensing good PR It represents a tool to be leveraged and a process to be mastered The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailrStrategies for clear communication in today s muddled corporate environmentCorporate communication involves much than just motivating employees and dispensing good PR It represents a tool to be leveraged and a process to be mastered The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries Fully accessible and refreshingly nonacademic, it creates an easy to follow map of the world of corporate communication, with workplace tested approaches for addressing common challenges Written by two leaders in today s corporate communication field Paul Argenti is the author of 1994 s groundbreaking Corporate Communication The Power of Corporate Communication is replete with careful analyses and real world examples and case studies from leading organizations including Sony, Coca Cola, and GE.

    • Free Download [Children's Book] Æ The Power of Corporate Communication: Crafting the Voice and Image of Your Business - by Paul M. Argenti ↠
      370 Paul M. Argenti
    • thumbnail Title: Free Download [Children's Book] Æ The Power of Corporate Communication: Crafting the Voice and Image of Your Business - by Paul M. Argenti ↠
      Posted by:Paul M. Argenti
      Published :2020-09-27T20:59:27+00:00

    About " Paul M. Argenti "

  • Paul M. Argenti

    1926 2016 Paul M Argentini, 89, passed away April 24, 2016 in Venice, FL Born in Boston, Masachusetts, on August 13, 1926, son of Americo and Mariettina Viviani Argentini, he graduated from Boston University A Navy Atomic Veteran of World War II, he was awarded the Combat Action ribbon for service in the Pacific Theatre of War, and at Okinawa He was with the first occupation forces at Nagasaki, Japan, within weeks after the atomic bomb was dropped An author and freelance writer, his book, Elements of Style for Screenwriters, The Essential Manual for Writers of Screenplays, was on the Hollywood Bestsellers list With his longtime friend, Bob Boland, he co wrote, Musicals Directing School and Community Theatre In the past several years, his writings have been published by Sunbury Press, Pennsylvania He was predeceased, by his beloved bride, Vera Claire, whom he married September 2, 1950, in Great Barrington He leaves two daughters, Lisa M Argentini and Mona C Argentini both of Florida a godchild, Joanne Engelhardt of Stony Brook, New York and cousins here and in Italy A Military Burial with Catholic gravesite service will be at Arlington National Cemetery at a later date.

  • 699 Comments

  • A comprehensive reference material for anyone trying to understand the nuances of corporate communications, this book with its anecdotes and stories about communication successes and failures about various corporate establishments is an appealing read aa well.


  • There are definitely important points in here about most facets of corporate communication. However, social media has completely changed the game, making this book a little outdated.


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